/ about
Thirty years. One throughline.
Started as a line artist drawing animation frames by hand in 1996. Now designing the interface layer of HP's global print experience. The tools changed; the job — remove what's in the way — didn't.
Creative, self-driven, and equally comfortable in physical and digital product design.
I've spent my career moving between disciplines that most people treat as separate — 2D animation, print production, e-learning, branding, enterprise software, and now embedded device interfaces. Each role taught me something different.
What has stayed the same is my focus on quick prototyping, close teamwork with engineers, and understanding a design's purpose before deciding how it should look. For more than 10 years, I've worked in agile teams that meet strict WCAG accessibility standards. I've also led design direction for teams across different time zones and specialties.
Currently I'm the Senior VX Designer for HP's Global Experience Design programme, embedded through Mphasis — responsible for the full design process from research through to engineering handoff.
/ my process
Same four steps, whatever the brief.
Whether it's a printer's control panel or a pharma platform, the process holds — only the constraints change.
Discover
Understand the problem before touching the interface — stakeholder interviews, user research, and a look at what's already been tried and why it didn't stick.
Define
Turn research into structure: information architecture, user flows, and low-fidelity wireframes. Scope gets pressure-tested against real technical and regulatory constraints here.
Design
High-fidelity UI in Figma, built against the design system and checked against WCAG accessibility standards from the first draft — not bolted on at the end.
Deliver
Specs and redlines in Zeplin, close collaboration with engineering through build, and QA passes once it ships. Agile sprints in Jira keep the feedback loop short.
/ experience
The full career, in order.
Nine roles, thirty years — from traditional animation to enterprise VX design.
Present
Sr. VX Designer
Mphasis — embedded with HP's Global Experience Design teamFull design process ownership for consumer and digital print programmes. Collaborate directly with engineering on specifications and guidelines to keep every touchpoint consistent. Guide and mentor junior designers.
May 2022
Lead UI/UX Designer
MResultStrategic, creative, and visual direction across web and branding projects.
May 2021
Sr. UI/UX Designer
Indegene — pharma clients including Pfizer, Sanofi, Amgen & LillyOwned the product life cycle, ensuring timely delivery of high-fidelity designs into production and presenting to product and leadership teams. Worked collaboratively across UX, interaction design, product, analytics and engineering in an agile environment.
May 2018
Graphic & UI Designer
IBT MediaStrategic, creative, and visual direction across the web news portal and social media branding.
Mar 2017
Graphic & UI Designer
Digital Juice Inc.Produced sketches, graphics, templates, layouts, themes, and the visual interface for the product Juicer, across a thirteen-year run.
Oct 2004
Graphic Designer
MentorwareCreated graphics for e-learning CBTs, digital product catalogues, and information guides for clients including Cisco, IBM, Intel and Sun Microsystems.
Apr 2004
Graphic Designer
Eximsoft Technologies (now Trianz)Designed e-learning CBTs for clients including L'Oréal, alongside web pages and graphics.
Oct 2001
Graphic Designer
BFL Software / MphasisCreated graphics and designs for e-learning CBTs for clients including L'Oréal, plus web page design.
Apr 2000
Asst. Animator & Graphic Designer
Millennium SoftwaresLine artist for each frame of traditional 2D animation — the starting point of a thirty-year design career.
/ education
Formal foundation, formal continuation.
BFA — Applied Arts
College of Fine Arts, CKP, BengaluruUX Design Masterclass Course
UXDMCEnterprise Design Thinking Practitioner
IBM/ skills & expertise
Prototyping tools, UX methods, design craft.
AI-assisted workflow